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Warner Bros. Pictures

3D Gesture Controlled Flight Simulator

CLIENT:
Warner Bros. Pictures

PRODUCT:
3D Gesture Controlled Flight Simulator

CHALLENGE:
To create a unique brand experience that brought to life the Man of Steel property in The Galeries shopping centre.

SOLUTION:
Aimed at celebrating and promoting the launch of Warner Brothers new film – Man of Steel (3D), The Creative Shop (TCS) delivered a unique in-centre experience by providing customers the opportunity to take flight via a real-life 3D flight simulator. Using the latest in gesture sensing technology, Sydneysiders were be able to stand in-front of a huge 4.5m Man of Steel branded video wall, before extending their arms and controlling their flight path over a 3D version of Sydney CBD. This activation was created in order to give people as close to a realistic flight experience as possible, whilst also providing a gaming element whereby a set number of Man of Steel symbols / glyphs were required to be collected in an allotted timeframe.