The Walt Disney Company Virtual Store

Disney Princesses Virtual Store

The Walt Disney Company

Disney Princesses Virtual Store

The Walt Disney Company were faced with an on-going problem whereby they were not allowed to stock physical product (movie related merchandise) within the cinema environment.

Utilising a proprietary image recognition application, The Creative Shop were able to provide movie goers with the ability to browse a Virtual Shop Front simply by holding their Smartphone up to a 2m x 4m wall and scanning across Disney Princess images & products. Moviegoers were instantly directed to a secure e-commerce site that allowed them to enter payment and shipping information, completing the transaction from their mobile device, all before their items were delivered directly to their home address. Creating a virtual shop environment in-cinema is a new way to build connection between movie goers and movie related merchandise, ensuring that consumers are reached whilst they are receptive to purchase.