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Procter & Gamble – Olay Total Effects

Interactive Social Movie

CLIENT:
Procter & Gamble – Olay Total Effects

PRODUCT:
Interactive Social Movie

CHALLENGE:
To help celebrate the 10 year anniversary of Olay Total Effects in Australia and to create an emotional connection with the target audience (30-40yr females), by demonstrating that a lot can change over 10 years but fortunately your skin doesn’t have to.

SOLUTION:
The Creative Shop designed and developed an interactive Facebook application, which presented users with a visual timeline of their lives over the past 10 years. The application automatically evaluated a person’s profile information, essentially compiling information on where a person’s offline and online lives meet, and then seamlessly intertwining the content to create and present a ‘this is your life’ style social movie back to the user.