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Optus Australia

Interactive 3D Hologram Point of Sale

CLIENT:
Optus Australia

PRODUCT:
Interactive 3D Hologram Point of Sale

CHALLENGE:
To communicate the new brand positioning of ‘closer’ and to create an in-store experience that allowed customers to feel the power and speed of the Optus 4G network.

SOLUTION:
Stemming from the above-the-line creative, The Creative Shop developed an interactive 3D floating hologram, as a new and exciting POS system in the flagship Optus store on George Street Sydney. Combining the use of 3D holograms with the motion tracking and gesture sensing Kinect system, customers to the Optus store were transformed into a 3D floating hologram of themselves, before being broken up into smaller spinning particles, symbolising that you can be closer to family and friends through the Optus network – bringing people together.