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Nike

Translucent LCD

CLIENT:
Nike

PRODUCT:
Translucent LCD

CHALLENGE:
Demonstrate the ability for the New Nike Lunar Glide+4 to seamlessly transmit exercise data to your mobile device via a unique OOH experience.

SOLUTION:
The Creative Shop (TCS) designed, developed and built a translucent LCD screen whereby real, tangible Nike shoes could be showcased inside a JC Decaux panel, all whilst dynamic digital content was run over the top. Featuring across CBD sites in both Sydney and Melbourne, the 46” translucent screen acted as a retail window display, providing consumers with a 3D view of the shoe in action. The content revolves around the ability for the Lunar Glide +4 to seamlessly transfer exercise data to the iPhone, a core design feature and function of the shoe itself, delivered via bursts of colour and motion graphics. This is the first time a product of this nature has been adapted to the OOH environment here in Australia.