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National Rugby League – Golden Boot

Virtual Kicking Experience

CLIENT:
National Rugby League (NRL)

PRODUCT:
Virtual Kicking Experience

CHALLENGE:
To create a unique experience for fans that highlighted the game of Rugby League and encouraged children to sign-up and register to ‘Play NRL’.

SOLUTION:
Working across Round 3 (the themed PlayNRL round), The Creative Shop delivered a gesture controlled kicking experience – ‘NRL Golden Boot’ – which gave fans of the game an opportunity to test their skills whilst also winning prizes. NRL brand ambassador and Footy Show panellist Beau Ryan also featured within the interactive game as a real-life commentator, giving up-to-date feedback on how each fan was going and stirring up the competition in his own infamous, comedic style. The NRL Golden Boot virtual kicking experience was active across the following NRL games and locations: • Friday March 20th – Sea Eagles v Bulldogs (Brookvale Oval) • Saturday March 21st – Raiders v Dragons (GIO Stadium) • Sunday March 22nd – Rabbitohs v Tigers (ANZ Stadium)