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Michelle Bridges 12WBT

Facebook Application

CLIENT:
12WBT

PRODUCT:
Facebook Application

CHALLENGE:
To create a fun and engaging way to help Australians make smarter food choices this festive season.

SOLUTION:
Understanding that toward the festive season people tend to indulge more in foods and beverages without really knowing what calories they are consuming and in turn what this means to their exercise regime; The Creative Shop designed and developed an interactive facebook application – ‘Treat or Treadmill’ that presented participants with a factual calorie statement around each food selection, along with what this means in terms of associated time and effort performing a particular exercise. The application, featuring Michelle Bridges guides consumers in a playful yet informative journey, served up by using quirky animated info-graphics and fact sheets.