Levi Strauss Australia

Commuter Challenge

Levi’s Commuter

Commuter Challenge

To bring to life Levi’s concession retail environment within David Jones across Sydney and Melbourne, by demonstrating the USPs of the new Commuter range.

Priding itself on being a jean that allows you to ride, live and work without needing to change or to carry multiple outfits, the Commuter range is flexible, sanitized and also comes with some handy embellishments that are not only functional but make perfect sense to those that commute. Keeping this in mind, The Creative Shop designed and developed an interactive in-store experience that helped customers of David Jones to understand these USPs of the new Commuter range. Customers were given the opportunity to hop onto a real-life bicycle, affixed to wind trainers and peddle their way through the city streets in attempt to clock up the fastest time and win a series of great Levi’s prizes. Using 2 x interactive kiosks as the user interface, The Creative Shop captured real footage of the city streets, which could be slowed down and sped up based on the speed in which each person peddled.