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Levi Strauss Australia – Revel

Interactive Change Room

CLIENT:
Levi Strauss Australia – Revel

PRODUCT:
Interactive Change Room

CHALLENGE:
To bring to life Levi’s concession retail environment within Myer stores across Sydney and Melbourne, by demonstrating the USPs of the new Revel range of jeans

SOLUTION:
In order to communicate the unique Revel range, a jean that both lifts and shapes, TCS developed an Interactive Change Room that helped shoppers to select the right fit jeans. The Change Room used a number of different technologies, including RFID tags embedded into Levi’s jean pockets that acted as the control system for shoppers to select and check out the various Revel styles. Levi’s brand ambassador Georgia Sinclair was filmed in all Revel sku’s, whilst providing specific product information and style tips for each. On presenting an RFID Levis pocket, Georgia would magically change her outfit and run through the corresponding product and style information.