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Lego Australia

National Retail Promotion

CLIENT:
Lego Australia

PRODUCT:
National Retail Promotion

CHALLENGE:
To create a bespoke retail promotion for one of LEGO Australia’s key accounts as part of its 50th anniversary celebrations.

SOLUTION:
The Creative Shop designed and developed a bespoke retail promotion for Toys ‘R’ Us stores nationally. ‘The LEGO Super Sleuth’, promotion gave children the opportunity to recognise famous LEGO minifigures in-store by only their silhouettes. Once the figures were identified and entered into the draw, LEGO sets were offered as weekly prizes with the major prize pool winner collecting a trip to LEGOLAND California.