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Kellogg’s Nutri-Grain Fuel On Skate Park

Interactive 3D Projection Mapping

CLIENT:
Kellogg’s Nutrigrain

PRODUCT:
Interactive 3D Projection Mapping

CHALLENGE:
To create a unique, first of its kind brand experience for Nutri-Grain, to help solidify their Fuel-On positioning in around active sports & lifestyles.

SOLUTION:
The Creative Shop delivered Australia’s first Glow-in-the-dark skate park, bringing to life a custom-built 8-metre wide half-pipe via 3D projection mapping. Combining projection with a specially formulated movement and light tracking system, dynamic graphic effects were generated in real-time and appeared to follow each skater as they pulled moves on the half pipe, selected and attributed based on the speed, intensity and location of skaters on the ramp. Event attendees were also given the opportunity to engage with the content via interactive devices such as paint rollers, mops and even an interactive paint bucket. To enhance the experience further, The Creative Shop gave each teen a miniature skateboard (tech-deck), which contained an advanced RFID (radio-frequency identification) chip, which was able to track their activity on the day and upload images, artwork and other user generated content in real-time to social media channels such as Facebook and Twitter, involving their network of family and friends in the experience.