Hyundai – FIFA World Cup 2014

iCelebrate – Virtual Fan


iCelebrate – Virtual Fan

To create a unique fan engagement device, that allowed FIFA World Cup supporters to capture their love for the game and have this content available for sharing via social channels.

The Creative Shop used the latest in blue screen technology, to create an experience that allowed fans to score the winning goal for Australia, before showcasing their best post goal celebration. All celebrations were captured against a blue screen which allowed for fans to be cut out and overlaid into a cheering stadium environment, as though they were centre field after the goal was scored. These videos were posted to Hyundai’s facebook page where fans could tag and share. The Hyundai Fan Park, held at The Star Casino, was the home of football over the course of the World Cup and provided fans with an opportunity to engage with Hyundai and to create and capture their very own World Cup experiences.