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Huawei – Ascend G6 Launch

Interactive Touch Kiosk

CLIENT:
Huawei

PRODUCT:

Interactive Touch Kiosk

CHALLENGE:
To demonstrate the high quality camera features of the new Huawei Ascend G6 handset.

SOLUTION:
Stemming from the campaign creative “Let nothing get in the way of a great selfie”, The Creative Shop developed an interactive out-of-home campaign that allowed people to take the ultimate selfie. Using both standalone interactive kiosks and JC Decaux panels in Sydney and Melbourne, visitors to the sites could take a photo before having it placed within the Ascend G6 and posted to social media. The campaign was launched in conjunction with the release of Transformers 4 into cinemas, providing those that participated an opportunity to win tickets to the film.