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Frucor Beverages – V Energy Australia

Interactive Wall

CLIENT:
Frucor Beverages – V Energy Australia

PRODUCT:
Interactive Wall

CHALLENGE:
For a period just on 12 months, V Energy was experiencing a plateau of fans / likes to their facebook page. The challenge and campaign objective was to leverage their association with music festivals and start to rejuvenate a meaningful conversation with existing and potential V Energy fans (18-24 year olds), by creating a memorable experience at the event that drove traffic back online to facebook.

SOLUTION:
The Creative Shop designed & developed the very first interactive, multi-user, transportable & outdoor, digital image wall as a prominent brand activation device to be used across the 2012 Summer Music festival tour – Festivals included; Summadayze, Future Music Festival, Stereo Sonic & Big Day Out Nationally. On exiting the V Energy Green Room, festival goers were invited to take a picture of themselves or with friends via the V Energy Power Wall, with these images then being displayed on the greater wall space for all to view, whilst also being posted on V Energy Australia’s Facebook page.