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Commonwealth Bank Australia (CBA)

Interactive Street Furniture

CLIENT:
Commonwealth Bank Australia (CBA)

PRODUCT:
Interactive Street Furniture

CHALLENGE:
To leverage the development of, and to drive direct customer downloads of CBA’s new ‘property hunt’ mobile application, by educating consumers about the benefits it has for those who are looking for a home loan.

SOLUTION:
Replicating the user interface, of the previously created CBA Property Hunt mobile phone application, we created an OOH campaign that allowed consumers to navigate their way down a suburban street assessing various property purchasing, lending and renovating options. Utilising super-sized 55” digital JC Decaux panels, we created a super-sized yet ‘real-life’ experience, which mimicked the normal use of the mobile application offered by the handset. Scrolling left to right, a life-sized iPhone delivered content options in the form of augmented reality content pop-ups, enabling the consumer to feel as though they were creating their very own, the unique brand experience with CBA.