LOADING

City of Melbourne

Augmented Reality

CLIENT:
City of Melbourne

PRODUCT:
Augmented Reality

CHALLENGE:
Promote Melbourne as a Knowledge City, with collective diversity across the five key knowledge sectors; * Biotechnology * Advanced Manufacturing * Creative (particularly Design) * Higher education and research * Information Communications Technology (ICT)

SOLUTION:
The Creative Shop worked closely with the City of Melbourne to develop a new and exciting, interactive augmented reality experience for Melburnians, featuring at Federation Square as part of the City of Melbourne’s Knowledge Week initiative. Focusing on driving education around Melbourne as a Knowledge City, the program engaged and educated Melburnians around the diverse and multifaceted character of the city.