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Carlton United Breweries (CUB) – Pure Blonde

360 Degree 3D Dome Projection

CLIENT:
Carlton United Breweries (CUB) – Pure Blonde

PRODUCT:
360 Degree 3D Dome Projection

CHALLENGE:
In an ever crowded market place, Pure Blonde was challenged with maintaining their position as the Premium Low Carb Beer, whilst also looking to increase their market share by targeting a more youth, image conscious consumer that predominantly resided at music festivals.

SOLUTION:
Understanding the investment Pure Blonde had made to sponsor Summadayze and Future Music Festivals, in order to speak directly to the target audience, The Creative Shop created an immersive, 360 degree, visual experience inside a 20ft dome. Once inside, festival goers had a refreshing and pure environment to enjoy an array of big name DJs, whilst being taken on a premium visual journey. The 3D graphics transcended festival goers from a hot & crowded festival site, to a pure, cool and natural space that reflected brand attributes and the pure nature of the beer itself.