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BUPA

Augmented Reality

CLIENT:
BUPA

PRODUCT:
Augmented Reality

CHALLENGE:
Create a unique and engaging consumer experience that would drive footfall into the new BUPA store, opening in Queen Street Mall Brisbane, whilst delivering a campaign message of health.

SOLUTION:
Aligning with one of BUPA’s brand ambassadors – Guy Leech, The Creative Shop created an augmented reality brand activation that aimed at helping Brisbane shoppers find and connect with a healthier version of themselves. An interactive mat allowed shoppers to control the level of exercise difficulty that Guy Leech performed on-screen, motivating them as their virtual fitness coach, to earn exercise points and connect in a new way with ‘brand BUPA’