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Bombardier Recreational Products & Vehicles (BRP)

Digital Graffiti Wall

CLIENT:
Bombardier Recreational Products & Vehicles (BRP)

PRODUCT:
Digital Graffiti Wall

CHALLENGE:
1) To visually enhance the audience’s experience and help to keep them engaged, during BRP’s annual 2 hour Asia-Pacific conference 2) To provide a visual and interactive solution for Media, VIPs and key customers at a cocktail evening to launch two new, game-changing BRP products

SOLUTION:
BRP are the world-leaders in powersport products and to keep in line with the exhilarating power and unique design they provide, The Creative Shop provided them with our Digital Graffiti Wall. Using a physical spray can that emits an infra-red beam when the button is pressed, we employed a professional graffiti artist to liven up the conference by graffiti-ing key words, numbers and logos onto the digital wall in real-time whilst the speakers were presenting. Later at the cocktail evening, everyone was invited to participate and create their own artworks and experience the thrill of graffiti without any of the fumes or mess! Designs were instantly sent to the user via email to share across social media.