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Adobe

Cycle for Change

CLIENT:
Adobe

PRODUCT:
Cycle for Change

CHALLENGE:
To create an activation to engage attendees of the 2017 Adobe Symposium, whilst communicating Adobe’s support of Tour de Cure and the joint effort to help raise money for cancer research.

SOLUTION:
As the official charity partner of the Adobe Symposium 2017, Tour de Cure is a charity focused on riding to cure cancer. Therefore to stay true to how Tour de Cure raise money, The Creative Shop created an interactive cycling experience whereby two riders raced each other around the streets of Sydney, with each km travelled raising $5 toward Tour de Cure. Using a multi camera system, each rider was also recorded and provided a user generated video of their race experience which could be shared on for social media.

Over the entire course of the Adobe Symposium Event, Adobe donated $20k to Tour de Cure.