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McDonald’s

Giant McDonald's Monopoly Peel & Reveal Pieces

CLIENT:
McDonald’s

PRODUCT:
Giant McDonald’s Monopoly Peel & Reveal Pieces

CHALLENGE:
To dial-up the ‘peel & reveal’ aspect of the McDonald’s Monopoly game whilst adding a fresh new aspect to a 20 year old promotion. The activation needed to gain media interest, be delivered across the eastern seaboard and drive consumers to download the McDonald’s Monopoly mobile application to trial and play the game.

SOLUTION:
Using the game pieces from the traditional Monopoly board game, we created giant 3D models of the Dog, Car and Battleship. These were then covered from top to bottom with McDonald’s Monopoly Peel & Reveal game stickers, containing a series of instant win prizes and second chance cards. Those that received instant win prizes, could redeem in any McDonald’s store location and those that received a second chance card were given a scratch card containing a unique entry code. On downloading the application this code was then entered, to receive an instant win prize or second chance offer. The oversized McDonald’s Monopoly pieces were placed at Circular Quay Sydney, Westfield Parramatta, Federation Square Melbourne, Queen Street Mall Brisbane and at Rundle Mall Adelaide. In total, over 25,000 instant win prizes and second chance offers were given out during the course of the activation.