The Creative Shop Secure Another International Tournament

Off the back of a hugely successful project with the AFC Asian Cup, The Creative Shop have secured the agency of record status, to deliver Fan Zone Brand Activation services for the ICC Cricket World Cup in Australia.

Working in partnership with Destination New South Wales (DNSW), The Creative Shop will bring the City of Sydney to life through three dedicated fan zone precincts Paddington, Surry Hills & The Rocks.

Come February 27th, fans will be able to test their skills across 3 interactive cricket experiences including taking a ‘Classic Catch’, score the ‘Winning Runs’ for their favorite team, or offer up their best ‘How’s That!’ appeal.

The Creative Shop have designed and developed these experiences to be interactive and to allow users to create, post and share content directly to social media. In addition, anyone visiting the fan zones can also pick-up a free interactive key ring which will give fans access to a range of exclusive offers at participating retail venues across Sydney, as well as the chance to win some great prizes.

“This has been a really strong 3 months for TCS; Firstly picking up the AFC Asian Cup and then securing work with DNSW and the ICC Cricket World Cup. This is a good indication that what we are delivering is innovative, best practice and most importantly well received by the public.” David Wommelsdorff / Director – The Creative Shop

Fan Zone Precincts will be active across the following dates and locations:

  • 27th February
  • 8th March 2015
  • 13th March 2015
  • 18th March 2015
  • 26th March 2015

Paddington – Newcombe Street
Surry Hills – Shannon Reserve
Circular Quay – First Fleet Park

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