The Creative Shop have the Golden Boot
In a year that has already consisted of the AFC Asian Cup and the ICC Cricket World Cup, The Creative Shop have now secured the NRL as their newest sports based client.
Working across Round 3 (the themed PlayNRL round), The Creative Shop will deliver a gesture controlled kicking experience – ‘NRL Golden Boot’ – which gives fans of the game an opportunity to test their skills whilst also winning prizes. NRL brand ambassador and permanent panellist on the Footy Show, Beau Ryan will also feature within the interactive kicking experience as a real-life commentator, giving up-to-date feedback on how each fan is going and stirring up the competition in his own infamous comedic style.
“Our focus this year was to showcase how our skill-set could be applied to ‘sports’ as an industry silo, where fan engagement environments have traditionally always consisted of similar experiences. It is great to be able to work with the NRL to redefine what fan experiences look like and how we can assist in converting fans to members”.
David Wommelsdorff / Director – The Creative Shop
The NRL Golden Boot virtual kicking experience will be active across the following NRL games and locations:
• Friday March 20th – Sea Eagles v Bulldogs (Brookvale Oval)
• Saturday March 21st – Raiders v Dragons (GIO Stadium)
• Sunday March 22nd – Rabbitohs v Tigers (ANZ Stadium)